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When buying a puppy online, things aren't always what they seem.

Watch to know why



When buying a puppy online, things aren't always what they seem.


A Puppy Factory is an intensive dog breeding facility operating under inadequate conditions that fail to meet the dogs' behavioural, social and/or physiological needs.

The main welfare problems associated with Puppy Factories include but are not limited to:

Home Truths

Puppy Factories sell via many avenues including the internet, newspaper ads, markets, car boot sales, through third party shop fronts or sometimes at the Puppy Factory itself.

It’s hard to say for certain how many Puppy Factories are out there as many operate in highly remote areas and are not known to authorities. That is why it’s so important to report anything suspicious. Because of growth in internet sales, Puppy Factories are a rising national problem. People can buy online through a dummy site and never see the real conditions in which these animals are kept.

You can’t judge whether a dog has been bred in a Puppy Factory based on the breed or type of dog. The only way to be sure is to visit the facility and check out the conditions. If they won’t let you visit, it’s likely you’re dealing with a Puppy Factory.

make your pledge

Now is the time to take a stand against Puppy Factories. Pledge to never purchase a puppy or dog without asking the right questions first. After you’ve pledged, you’ll also get a digital version of our Smart Puppy and Dog Buyer’s Guide.


Thank you for your pledge. Please click here for your Smart Puppy and Dog Buyer’s Guide.

Choose where would like to share your pledge


If you’re buying a puppy, please use the questions below to ensure you are not unwittingly supporting a Puppy Factory. If something doesn’t feel right, or you suspect someone you’re dealing with is running a Puppy Factory, please report them by calling RSPCA NSW or AWL NSW.


AWL NSW (02) 8899 3333


If you're looking for a puppy or dog please check with your local RSPCA, Animal Welfare League or other reputable animal rescue organisation first. There are many wonderful dogs and puppies looking for good homes. But if you can't find the right dog for you, you should do your research to find a responsible dog breeder.

Use these questions to help weed out Puppy Factory breeders:

  1. Can you meet the puppy’s mum and dad in person?
  2. Can you see for yourself the conditions in which the puppy was raised?
  3. Can you get a complete history of the puppy and its lineage?
  4. What support does the breeder offer after purchase?
  5. Can you have a copy of the puppy’s veterinary care and can you talk to its vet?
  6. How many litters has the puppy’s mum had in her lifetime?
  7. Can the breeder provide references from other families who’ve purchased pups?
  8. Will the breeder provide a guarantee for the puppy after purchase?